At Voiso, I designed and scaled core B2B products for a cloud contact center platform (CCaaS).

• Flow Builder: Led the UX/UI design of our node-based visual automation editor. Focused on complex canvas mechanics, interaction states, and optimizing zoom/pan behavior across trackpads and mice. View the Full Case Study
• Admin Platform: Designed scalable interfaces for managing agents, complex call-routing logic, integrations, and reporting. Streamlined dense data layouts to make system management intuitive for administrators.
• Design System: Contributed to the platform’s internal design system through component engineering, establishing patterns, and improving documentation to bridge the gap between design and development.
• Design Leadership: Stepped up as Acting Lead Designer (March–July 2025). Steered design reviews, mentored team members, and collaborated with product and engineering leads to align sprints, refine workflows, and ensure delivery quality.

At Semrush, I designed an internal platform to streamline how employees submit and track requests across departments. The goal was to simplify day-to-day interactions between employees and internal teams like HR, IT, finance, and admin.

The system centralized a wide range of processes—travel bookings, compensation and bonus requests, referral submissions, and software procurement—into a single, user-friendly interface. This not only reduced operational overhead but also improved transparency and turnaround times for internal services.

The result was a smoother, more consistent employee experience and a noticeable boost in the efficiency of internal operations.

During my time at LitRes, I was responsible for designing the checkout process for the Android App. My goal was to improve the customer experience by making it easier for them to purchase books from the most popular ebook store in Russian. As a result of the redesign, we were able to reduce the number of abandoned checkouts and increase revenue by 3% in terms of order value. Additionally, we cut down on expenses related to commissions for other payment methods by converting approximately 30% of customers to direct credit card payments.

Android App

I was responsible for designing a cart and checkout system for OZON. I handled every design-related task, including marketing, UI, and user flow. In 2020, we worked on a new version of the checkout process, revamping every aspect. We started from scratch and used the Design Sprint methodology to identify the main issues in the checkout process. As a result, we completely overhauled how users input their address and payment details. Additionally, we added many new features to the process, including Android and iOS apps and Mobile and Desktop web applications.

We tracked several key metrics, such as the conversion rate from cart visits to purchases, the median time spent in checkout sessions, the gross merchandise value (GMV), and the number of map events per user, such as pin clicks, address entries, and zooms. Although we experienced a decrease in GMV, we shifted our focus to upgrading our technological stack to a backend-driven system, which allowed us to conduct quick and controlled experiments.

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Android and iOS apps too

During my time at ExactFarming, I worked as a Senior UX Designer as part of a small team of four designers. I was responsible for building various forms, designing user interfaces, and creating product patterns. One of my notable accomplishments was successfully implementing UX research at the company. To facilitate this, I designed a highly portable usability lab that can be easily set up and used for research sessions in various locations, including farms and fields.

Sberbank about EF: "Cooperation with ExactFarming will allow us to test digital agriculture technologies for more effective work with agricultural businesses that are clients of the bank"

I was part of the design team. Mostly I designed traveling and banking parts of the project. Most of the things we built are now common things in traveling and banking areas in Russia.

Case at Bahance